Reporting for Different Business News Media
The basics of news writing outlined in Chapter 2 apply to all media, especially business media. The principles of accurate and credible news writing don’t vary from paper to paper or from TV station to TV station. What does matter is to know and understand who you are writing for: the nature and construction of the medium concerned.
If you work full-time for a publication, then it is relatively easy to follow an editor’s instructions, reflect the signature style of the paper, and cater to its target audience, because everyone else in the company will be doing the same thing. But if you are a freelance ...
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