Enterprise Stories
The big business newswire organizations such as Dow Jones and Thomson Reuters put great stock in enterprise reporting—reporting that is not prompted by news or a press release but rather is developed from scratch by a reporter digging into sources. Enterprise reporting is especially exciting for any journalist because it is totally his or her own story. The information is not based on the rewrite of a press release or information given out at a news conference. Instead it is about taking a small nugget of information, digging into it, and claiming ownership of it.
Enterprise reporting goes beyond just covering events: it is ...
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