Chapter 24. Finding the Right Vision

Burt Nanus

Do not worry about holding high position; worry rather about playing your proper role.


When I was serving as director of the University of Southern California's Center for Futures Research, I was visited by a senior executive of a fast-growing food manufacturing company. He was concerned about the future of his company. "Are your sales or profits declining?" I asked. "On the contrary," he replied, "they've never been better." "Do you have a problem with marketing or product obsolescence?" I suggested. "No, our product position just seems to be getting stronger each year." "Well, then, are you worried about keeping your technological edge or finding good workers or meeting a challenge from ...

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