CHAPTER 12Media Letters

Here are samples to help you write letters to the media (newspapers, television stations, magazines). The broad categories are as follows:

• Media Event Letter — Sales Campaign Kickoff

• Media Event Letter — Recently Published Book

• Media Event Letter — Anniversary

• Press Release — Anniversary

• Press Release — Speaking Engagement

• Press Release — Promotion

• Press Release — New Employee

• Response to Editorial — Positive

• Response to Editorial — Negative

• Letter Asking to Make a Speech

• Letter Asking for a Correction

At the side of the page, you will find a brief explanation of each part of the letter. The first letter identifies each section of the letter. Subsequent letters identify only changes to the basic format. ...

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