CHAPTER 12Media Letters
Here are samples to help you write letters to the media (newspapers, television stations, magazines). The broad categories are as follows:
• Media Event Letter — Sales Campaign Kickoff
• Media Event Letter — Recently Published Book
• Media Event Letter — Anniversary
• Press Release — Anniversary
• Press Release — Speaking Engagement
• Press Release — Promotion
• Press Release — New Employee
• Response to Editorial — Positive
• Response to Editorial — Negative
• Letter Asking to Make a Speech
• Letter Asking for a Correction
At the side of the page, you will find a brief explanation of each part of the letter. The first letter identifies each section of the letter. Subsequent letters identify only changes to the basic format. ...
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