Preface
In a globalized economy, the management of an enterprise requires depth, horizon, and skills beyond those commonly available. This is true of all companies, and most particularly of those at the edge of technology.
Corporate growth and survival call for the appreciation of strategic crossroads and application of knowledge to reach goals that in the past were often reserved for fiction. Challenges are associated with products, processes, and markets—as well as new business opportunities and risks that go along with them.
Written for business practitioners in engineering and technology as well as for graduate students in colleges and universities, this book presents the principles, policies, and practices of management by the best ...
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