Chapter 8
Selecting Great Speakers
IN THIS CHAPTER
Finding out about types of presentations
Hiring the right speaker for your event
Reviewing fees
Putting the details in writing
The success of meetings and events today relies more heavily than ever on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. Speakers are the main vehicles for communicating the overall meeting message. You look to them to provide insights, awareness, or cutting-edge information in an energetic, motivational, entertaining, and professional manner. The right speaker can emphasize an important message, offer inspiration, help people cope with new assignments, and lead the way toward change.
Selecting the right speaker is one of the most important, and daunting, elements for creating a successful meeting. Your speaker can often make or break the event. If they bomb, your reputation not only takes a severe nosedive, but you also have the pleasure ...
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