Chapter 9

Ten Key Ideas About ­Business Models

I wrote this book to provide you with a practical approach to ­understanding business models. To do this, I presented three business model lenses, the foundation, the differentiated, and the adaptive business models. These lenses can be used to guide your thinking about how to design an initial model to experiment with and to assist you in evaluating the strengths and weaknesses of your firm’s present model. To find the material to use in writing this book, I studied academic articles, read popular books and articles, searched online, followed blogs, and talked to my friends in the business world. In this chapter, I describe 10 major themes that came into focus for me as I did this work.

1.A business ...

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