Aaker, D. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review 54(2), 43–57.
Afuah, A., & Tucci, C. (2001). Internet Business Models and Strategies. Boston, MA: McGraw Hill Irwin.
Argyris, C., & Schon, D. (1978). Organizational learning: A theory of action perspective. Reading, MA: Addison Wesley.
Ashkenas, R. (2012, Oct. 2). Kill your business model before it kills you. Harvard Business Review Online. Retrieved October 2, 2012, http://blogs.hbr.org/ashkenas/2012/10/kill-your-business-model-befor.html
Baden-Fuller & Morgan (2010). Business models as models. Long Range Planning 43, 156–171.
Ballard, M. (2012, Oct. 9). Rent the Runway chooses Maxymizer to optimize its online experience ...
Get Business Model Design and Learning now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
