CHAPTER 1Defy Best Practices

When I was contracted to go to Eastern Europe to teach managers after the fall of the Berlin Wall, I took with me my toolbox of best practices. I addressed the principles of business acumen, segmentation, and planning. The classes in Poland and Hungary consisted of individuals from various management levels in a broad cross section of industries, yet the approach to strategy fit and benchmarking against world-class competitors was appropriate. I was impressed by the entrepreneurial drive of the audience members; it came not from a high-tech innovative perspective but from a desire to start their own businesses.

Several years later I taught a series of classes in Shanghai and Beijing. The managers in the audience were ...

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