9So what should I do now?

DOI: 10.4324/9781003255529-9

We hope that this book has served both as an illustration of the opportunity for incumbent organisations to transform their business models as well as an inspiration for action. Because the magnitude of these shifts can seem insurmountable, we want to highlight the first steps that we would take to catalyse the transformation process.

Genuinely assess whether your business model will thrive in the future

The disruption across sectors and markets over the past 15 years has been extensive, fundamentally shifting the valuation of many organisations. The biggest winners have been the organisations that can run a platform-based model, which incurs minimal additional cost as new customers come ...

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