This book is about business models. What is a business model? A business model is a model of a business—a simple representation of the complex reality of a particular organization. Business models are useful for understanding how a business is organized, who interacts with whom, what goals and strategies are being pursued, what work the business performs, and how it performs that work. We create business models to realize these understandings. We also create business models to communicate these understanding to others. Business models are often graphical, making the communication easier and more natural.

This book is also about business modeling—about how to create a business model that represents the reality of a business. We explain ...

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