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Business Modeling
book

Business Modeling

by David M. Bridgeland, Ron Zahavi
December 2008
Beginner to intermediate
408 pages
12h 10m
English
Morgan Kaufmann
Content preview from Business Modeling

Preface

This book is about business models. What is a business model? A business model is a model of a business—a simple representation of the complex reality of a particular organization. Business models are useful for understanding how a business is organized, who interacts with whom, what goals and strategies are being pursued, what work the business performs, and how it performs that work. We create business models to realize these understandings. We also create business models to communicate these understanding to others. Business models are often graphical, making the communication easier and more natural.

This book is also about business modeling—about how to create a business model that represents the reality of a business. We explain ...

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Publisher Resources

ISBN: 9780123741516