Module 3

Business Model and Strategic Direction

Taking the square to a new dimension, we will examine those components that will give your business model a strategic direction. We use the geometric form of a diamond to demonstrate the interrelationships of the elements of strategic direction to the business model.

CH03-F01.eps

In your view, what does it take to set a strategic direction once you have a good business model? Use the diamond shape above to think of four core elements that represent your concept of a strategic direction before going to the next page.

Imagine a purple diamond to reflect on a meaningful purpose

Objectives

1. Understand the concept ...

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