Module 4

Business Model and Competitive Advantage

We have chosen the circle as our geometric form because it constitutes a target for the elements that are necessary to focus our business model on ensuring a sustainable competitive advantage.

CH04-F01.eps

In your view, what does it take to develop a competitive advantage once you have a good business model? Use the circle shapes above to think of three core elements with which you can build a foundation for ensuring competitive advantage, before going to the next page.

Imagine a red circle in the middle to focus on the sustainability of a competitive advantage

Objectives

1. Understand the concept of a business ...

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