Module 5

Business Model and Strategy

Building on the circle for competitive advantage and the triangle for business model, we use those shapes to light up the various strategies that make your business model successful.

CH05-F01.eps

There are many types of growth strategies. In your view, what growth strategies exist to execute a business model? Use the triangles above to identify strategies used by organizations before going to the next page.

Imagine an orange sun to project the strategies in the market place

Objectives

1. Understand the concept of strategy.

2. Use real-world examples of companies’ strategies.

3. Discuss strategic choices.

Prelude

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