Module 6

Business Model and Innovation

Building on the triangle, we have chosen a star because companies that support innovation can become stars in their field.

CH06-F01.eps

In your view, how can innovation improve a business model? Use the above star shape to identify five elements necessary to build a capacity to innovate in an organization before going to the next page.

Imagine a yellow star to activate creativity

Objectives

1. Understand the relationship between business model and innovation.

2. Use real-world examples of innovation in companies.

3. Discuss innovation choices.

Prelude

Leonardo da Vinci used the beauty of nature for the “attainment of ...

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