Notes

Module 1

1. Starbird (2009).

2. Afuah and Tucci (2001).

3. Zott, Amit, and Massa (2011).

4. Magretta (2004).

5. Starbird (2009).

6. Helix Investment Management (2012).

7. Sloan (2011).

8. Helix Investment Management (2012).

9. Sloan (2011).

10. Helix Investment Management (2012); and Sloan (2011).

11. Swisher (2012).

12. Helix Investment Management (2012).

13. Sloan (2011).

14. Sechler (2012).

15. Sechler (2012).

16. Sechler (2012).

17. Sechler (2012).

18. Woo and Sherr (2012).

19. Talley and Banjo (2012).

20. Woo (2011).

21. Magretta (2004).

Module 2

1. Higgins (2007), p. xiii.

2. Efrati (2012), p. B6.

3. Efrati (2012), p. B6.

4. Vascellaro (2012), pp. A1–A6.

5. Letzing (2012), p. B6.

6. Solsman and Lamar (2012), p. B10.

7. Loten ...

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