March 2023
Intermediate to advanced
154 pages
5h 23m
English
The need to offer highly personalized products on the market forces companies to change the current modus operandi
to increase the interaction between the producer and the consumer. Nowadays, consumers want to participate (have an impact) in the process of designing, manufacturing and determining the method of delivering a product to the customer. They expect products tailored to their personal needs, preferences, tastes and lifestyle. They want to influence the configuration of the manufactured products and, simultaneously, require a price similar to the products offered in series production. Today’s ...