Book description
Write a business model? Easy.
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.
Shows you how to define the purpose of a business and its profitability to customers
Serves as a thorough guide to business modeling techniques
Helps to ensure that your business has the very best business model possible
If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Part I: Getting Started with Business Models
-
Part II: Creating a Winning Business Model
- Chapter 5: Using Tools to Design Your Business Model
- Chapter 6: Finding the Most Attractive Markets to Create a Powerful Offering
- Chapter 7: Completing Your Offering with a Unique Value Proposition
- Chapter 8: Making Money with Your Business Model
- Chapter 9: Monetization through Sales Performance
- Chapter 10: Making Your Business Model Last
- Chapter 11: Sustaining Your Business Model: Innovating and Avoiding Pitfalls
- Chapter 12: Cashing In
- Chapter 13: Analyzing Your Business Model
- Part III: Dealing with Change
-
Part IV: Business Model Innovation
- Chapter 17: Figuring Out Where to Begin the Innovation Process
- Chapter 18: Starting the Innovation Process
- Chapter 19: Using Disruptive Innovation
- Chapter 20: Crowdsourcing as Advanced Business Model Innovation
- Chapter 21: Utilizing Virtualized Sales Processes
- Chapter 22: Profiting from the Dynamics of Insurance
- Part V: The Part of Tens
- Cheat Sheet
Product information
- Title: Business Models For Dummies
- Author(s):
- Release date: June 2013
- Publisher(s): For Dummies
- ISBN: 9781118547618
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