Chapter 5

Using Tools to Design Your Business Model

In This Chapter

arrow Figuring out that designing business models the old-fashioned way doesn’t work

arrow Using a structured approach for your business model

arrow Weighting the most important aspects of your business model

arrow Evaluating business model templates

A business model is more than simply a good idea. Sure, plenty of great businesses have been sketched on the backs of napkins, but such a primitive approach is like traveling by horse and buggy when you can get there a lot faster — and much more comfortably — in an automobile. However, advances in the study of business models have led to a more formalized and scientific process to create and analyze them.

In order to create the best business model possible, you should consider a structured approach. In this chapter, I show you a structured, modular approach to designing a business model, showing the components of the model, and I demonstrate why some aspects of your business model are much more important than others.

Examining Traditional Business Model Design Methods

The concept of a business ...

Get Business Models For Dummies now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.