Chapter 12

Cashing In

In This Chapter

arrow Transferring great business models

arrow Making your business model more than a personal brand

arrow Selling your business may not be the best exit strategy

arrow Creating a graceful exit versus selling the business

arrow Exiting your business at the right time

arrow Selling for the right reasons

You may be asking why a chapter on selling your business is included in a business models book. If you’re running a public company, feel free to skip this chapter. Capital markets provide public companies a ready-made exit strategy that smaller businesses can’t access. I’m assuming that most people reading this book own or will be creating a mid-sized or small business.

At some point, you’ll want to transfer operation of your business to others and collect the fruits of your labors. I call this a graceful exit. The design of your business model can facilitate a graceful exit or make ...

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