Chapter 12

Cashing In

In This Chapter

arrow Transferring great business models

arrow Making your business model more than a personal brand

arrow Selling your business may not be the best exit strategy

arrow Creating a graceful exit versus selling the business

arrow Exiting your business at the right time

arrow Selling for the right reasons

You may be asking why a chapter on selling your business is included in a business models book. If you’re running a public company, feel free to skip this chapter. Capital markets provide public companies a ready-made exit strategy that smaller businesses can’t access. I’m assuming that most people reading this book own or will be creating a mid-sized or small business.

At some point, you’ll want to transfer operation of your business to others and collect the fruits of your labors. I call this a graceful exit. The design of your business model can facilitate a graceful exit or make ...

Get Business Models For Dummies now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.