Chapter 17
Figuring Out Where to Begin the Innovation Process
In This Chapter
Avoiding the mistake of simply adjusting your existing model
Using the crystal ball exercise
Getting past the fear of being wrong
Understanding the beauty of a cheap fast failure with upside
Learning to version your business model
How do you fix a business model? You innovate. Done right, innovation not only repairs a broken business model, but also makes it better than it was before. The innovation process for a business model is similar to any other innovation process. Innovation takes a dash of creativity, a dash of guts, some futurism, and a bunch of business experience put together to create a beautiful new model.
Many businesspeople understand the importance of fine-tuning the business model through innovation, but they don’t know where to begin. This chapter discusses the process to start improving your business model through innovation. I demonstrate why tweaking your old model rarely works, how ...
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