4 Critique and transformative redefinition
This section answers the second research question: “What is the critique of business model research?” According to Alvesson and Deetz (2000, p. 44), critique revolves around the analysis of dominating messages, structures and power relations; therefore, critique is not a negative concept. Additionally, the development of critical insight is all about the art of interpretation to produce new meanings (Alvesson and Deetz, 2000, p. 44). These are presented in the following subsections.
Critique 1. Author and outlet specialization and practitioners’ involvement
The findings show that only a few authors have a high specialization and have produced more than one ranked publication. Our findings show that ...
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