Business Models

8 Fourth stage business model research

The performative phase

Using ‘heat maps’ of the studies across topics and research questions, it is evident that the significant impact of Osterwalder and Pigneur’s (2010) design-oriented Business Model Canvas marks the beginnings of research into entrepreneurship and start-ups (Doganova and Eyquem-Renault, 2009; George and Bock, 2011). Both Zott et al. (2011) and Wirtz et al. (2016b) argue that future business model research should focus on the financial aspects of the business model. Our analyses indicate that the performance of business models has been a stable theme in the field across all four stages depicted here; however, tests of how business model elements predict financial value are still lacking. ...