Chapter 1

The invitation

The networking life of Brian

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Brian’s office 9:15 a.m. Four weeks before the event. Brian is sorting out his post.

B: Right, what have we here? Letters from clients, junk mail, ah, what’s this – an invitation to a networking event? I hate those events ... waste of time ... I’m going to bin it. Not for me, thank you.

If you’ve ever been invited to an event through work and not wanted to go, you’re not alone. Many of us have felt uncomfortable about going to networking events. But don’t worry, it’s entirely natural. Listed below are some of the common reasons why people don’t like to attend networking events.

Why don’t ...

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