Chapter 2

Your LinkedIn profile (and how it fits into networking)

This is who I am

The only time we tend to think about and write down our present and past work experiences and our general interests is when we decide to change our job or career. It’s called a CV or résumé. But why not use LinkedIn to post this information for the entire world to see at any time?

It doesn’t matter whether your prospective contacts are on LinkedIn or not, as when you organise your settings correctly anyone can see your profile.

W: Brian, I know it’s bringing a whole new concept to networking, but you need to start to embrace social networking (sometimes it’s called social media). This to ensure you’re a top-class networker both face-to-face and online in ...

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