O'Reilly logo

Business Networking - The Survival Guide by Will Kintish

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17

Why networking matters

Are you an all-round modern-day professional or technical expert? You are when:

  • you know your subject matter intimately;
  • you understand what others and your clients are trying to achieve;
  • you want to provide your clients with advice or products to ensure they are ahead of their opposition;
  • you show genuine interest by asking effective questions and listening empathetically;
  • you want to build a long-term relationship and don’t just sell services to meet your own goals;
  • you realise that all the IT and web technology will never replace the important face-to-face contact;
  • you understand that your relationship is about creating value for your client, not just paying lip service to it;
  • you do what you say you’re ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required