In This chapter
Deciding why to focus on business networking
Examining where it all started
Understanding what to expect
In this first chapter, I explain why I fell in love with business networking, after a particularly shaky start. I also explain some of the options you have, and what you should expect if you’re about to start networking.
Most importantly, I give you a few pointers and belie some of the common myths about networking, as well as plot a course from when the first person decided to go networking to where we are now.
I would love to be able to tell you where networking started and who it started with. It would be a brilliant start to this book if I were to give dates and historical evidence to support my contention that everyone everywhere needs to network in some way.
Focusing on business networking particularly, I reckon it started when a caveman (I’ll call him Og, although the truth is I don’t know) was really good at hunting oxen and his neighbour (who we shall call Ug) was well known locally for being able to make fire. Ug would always help Og make a fire and, in return, Og would ...