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Business Networking For Dummies by Stefan Thomas

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Chapter 4

Making Use of Networking Organisations

In This chapter

arrowIdentifying the different networking opportunities available to you

arrowUnderstanding some of the different networking organisations

arrowFinding networking events that may not be called networking events

arrowChoosing what’s right for you

The scope and sheer quantity of networking opportunities available to you if you wish to promote your business is huge; from simply meeting people down the pub, to events specifically for the purpose of promoting your business; from turning up and chatting to other attendees, to structured events with their own agenda. The networking environment has as many options as you can possibly imagine – and then some.

With such an overwhelming choice, you won’t be surprised to discover that people often don’t know where to start. Can you just pitch up, or do you need to wait to be invited? Is there an application process or is anyone allowed in? Do you need to be a particular type of business or based in a particular location to attend?

In this chapter we look at the various networking opportunities that exist, ...

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