In This chapter
Building a system to ensure that you follow up every time
Selling without selling – reminding people who you are without being pushy
Tools to make following up so much simpler
Following up after a business networking event creates momentum and takes the relationship with your contact forward, potentially to the stage where you actually talk business. It reminds each contact of your existence outside the networking meeting and, because so few people remember to follow up, immediately sets you apart from everyone else.
In this chapter, I explain how to follow up, when to follow up and who to follow up. You build a strategy that, if you follow it, ensures that at the very least you have a stream of enquiries. This strategy also builds you a profile and a gang of advocates who can recommend and refer you.
This follow up, dear reader, is where it often goes wrong – for other people of course, not you, because you’ve taken the time to buy and read this book.
For other people, it goes wrong. People who spend hours perfecting their introduction, people who invest in leaflets explaining what they do, people who put a banner up at ...