In This chapter
Understanding that networking is networking is networking – online or in real life
Realising why you must join it all up if you want to stand out
Recognising the massive opportunity for those that choose to ‘get it’
The opportunities for you to network have never been greater – both online and offline. In the olden days (about three years ago), you might network one morning a week. You might have the occasional social get-together as well but, broadly speaking, your networking was limited to when you were in the same room as a load of other people networking.
Now, however, networking is a constant activity. As well as face-to-face networking, your contacts, prospects, suppliers, referral partners, friends and competitors are networking online. Networking is now as much about an attitude as an activity. Networking involves you being there, among the crowd, creating your crowd, as much as you possibly can. These are really exciting times for businesses.
I know that some of you don’t ‘do’ Twitter, Facebook or LinkedIn. I also know that some of you who do ...