In This chapter
Likening your business to the big brands and learning from them
Thinking outside the networking box
Setting yourself apart by doing the stuff that other people won’t
Networking is more than just being out there and getting your pitch, conversations, one-to-ones and follow up right. Networking is more than just sales for your business.
In this chapter, I discuss what else networking is and how else you can use networking to grow your business. Think about really picking apart your networking activity and using it as more than a marketing tool.
Networking is something you need to work at and work at constantly. Just pitching up when you have something to sell just won’t work.
Being part of the networking scene, constantly assembling and maintaining your crowd, is one of the things that can set you apart from the people who ‘dip in and out’ of networking depending on when they need the business.