O'Reilly logo

Business Networking For Dummies by Stefan Thomas

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17

Building Networking into Your Business Strategy

In This chapter

arrowIntegrating networking into your business

arrowKeeping in constant touch with your contacts

arrowLearning from the little things that the big winners do

Have you ever wondered why some people consistently get fantastic results from networking and others achieve only sporadic success?

Over the last six years or so I’ve observed how some people seamlessly integrate networking into their business. Networking isn’t something they do, but something they live and their business benefits as a result.

Someone once said that ‘networking is more an attitude than an activity’ and in this chapter I show you how to develop that attitude and the activities to make it work.

Circles Within Circles: It Isn’t Just About Who You Know

People often describe networking, and business in general, as being about who you know. The more people you know, the more links you have in your networking chain and the closer you get to your ideal contact.

Your contacts resemble circles within circles; with some you have a really strong connection and with others a much looser relationship.

As much as being about who you know, networking is about who knows ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required