Business Networking For Dummies

Chapter 18

Networking or Notworking?

In This chapter

Working out if your networking is successful

Making notes after every networking meeting

Adopting the right frame of mind for networking

So, you’ve started networking but how do you know whether it’s working for you? Come to that, how do you know what ‘working’ looks like when applied to networking?

In this chapter I look at how (and to some extent whether) to measure the success of your networking activity, along with advice and tips on how to make it more successful.

Measuring your Return on Investment

When you’ve been engaged in any business activity for a while, you need to measure how successful that activity has been for your business. Continuing to do something that isn’t working clearly makes no sense. Equally, you need to recognise if something is working well for your business so that you can continue doing it, or even do more of it.

Many business people also undertake a process of continuous improvement; analysing what they’re doing and then tweaking and making small adjustments to it. Networking is no different and understanding what is and isn’t working in your approach is vital. Unfortunately, networking may be more ...