Chapter 11
How to move forward
The top ten networking fears and concerns
#10 How can I ensure it won’t be a waste of time?
Make sure that from the moment you arrive to the time you leave you are engaged with the right people having relevant conversations. If the topic or person is not right then ... change the topic or person! And when you do spot a potential opportunity, always follow it up.
So you’re having a conversation with someone, when you hear something that makes you believe that you can build on this initial relationship. Avoid the mistake of diving in and telling them how wonderful and experienced your organisation is, how you are the only people suitable, etc. Remember, you are not here to sell your firm as such; you are here ...
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