Business of Innovation

CHAPTER TWELVE

DEVELOPING AND IMPLEMENTING MARKET-FOCUSED INNOVATIONS

AS HE STOOD ON THE surface of the Moon after taking his “one small step,” Neil Armstrong must have looked at the Earth and thought about the distance in time and space from the place where he had learned he had been accepted to be an astronaut. His training had been long, arduous, and not without risk. That risk had been reduced somewhat by a series of graduated steps in space exploration that had begun with the first suborbital flight and culminated in this first manned space flight to the Moon. And the actual flights were only a small part of the total effort that had been poured into the space program since President John F. Kennedy had issued the challenge in 1961. Here ...