Business of Innovation

PREFACE

THE CAPACITY TO INNOVATE IS the source of a company’s enduring strength. Ultimately, innovation is a company’s source of value. This aptitude for innovation and improvement is nothing less than a direct reflection of the organization’s ability to change, to adapt to new and competent competitors, to skillfully fit its products and services to the ever-evolving needs of customers. The innovative organization, by its wits, frequently survives, continues, and succeeds. It’s hard to imagine a witless organization as being innovative.

Innovation is nothing less than the wellspring of a company’s future. The organization bereft of innovation, creativity, and ingenuity is an organization on the way down. It may take a long time to exit the stage ...