APPENDIX I

STRONGWEAR MANUFACTURING:ILLUSTRATIVE SYSTEMS STUDY

THE study is concerned with the marketing department of a company operating in the clothing field with a current turnover of about ten million pounds and a sales force of 120 selling to 20,000 retail outlets within the British Isles.

This marketing department is composed of the sections shown below:

image

FIG. 34.

The office manager is in charge of order documentation and processing and all customer correspondence. The manager in charge of territory administration produces sales statistics and is concerned with such problems as salesmen's expenses, commissions, territory changes, etc., ...

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