Upon completion of this chapter, you should be able to
- describe all the sections of a business plan including the executive summary,
- write a complete business plan proposal for a new business, and
- develop and deliver an effective oral presentation of a business plan using PowerPoint slides and other visual aids.
Purpose and Overview of the Business Plan
In the first chapter of the book, you learned that a business plan is a written proposal that describes how a business will be structured and operated during a specified period, which is usually 1 or more years. It was mentioned that there are two reasons for creating a plan for a new business: first, to convince banks and potential ...