Business Plans For Dummies®, 2nd Edition

Introduction

So you pulled this book off the shelf and decided to give us a try. Good move. You've come to the right place. Believe it or not, we don't need to read tea leaves to know a bit about your background. In fact, we'd go so far as to suggest that you probably find yourself in one of the following situations:

• You have a great idea for a brand-new gadget and can't wait to get your own company up and running.

• Your boss just turned over a new leaf and wants a business plan from you in three weeks.

• You've always run the business without a business plan, and you're the one who turned over the new leaf.

• You thought you had a business plan for the company, but it doesn't seem to be doing the job that it should.

Are we close? Whatever your situation, you're not going to need those tea leaves to make a business plan, just read this book instead. We can't tell you the future of your business. But the business plan that we help you put together prepares you for the future. And we'll be with you every step of the way.

Why You Need This Book

You may not know how to make a business plan just yet, but you're smart enough to know that a plan is important. We know, from years of working with companies large and small, that a business plan is crucial – it's the only way that you can get where you want to go.

This book helps you create your business plan step by step. Along the way, you may discover things about your business that you never realised – things that just may help you beat the competition. ...