Business Plans For Dummies, 3rd Edition

Appendix

A Sample Business Plan

Sometimes, you must see something up close and personal before you really understand what it’s all about. Viewing a real, live business plan should get you much closer to putting your own plan down on paper.

Your written business plan says something about all the important parts of your company. After all, you want to convince people — and yourself — that your company knows what it’s doing. If you want to persuade people of anything, however, they have to actually sit down and read what’s in front of them. You want to be clear, concise, and to the point, and it doesn’t hurt to spend some time with your prose, either.

Here we show you a sample business plan. By reviewing the plan in some detail, you can learn a bit about how to construct a business plan of your own. We wish to acknowledge the generous cooperation of Mr. Kristian Groth and Ms. Cora Lucaz of Suite 07 for their willingness to offer this sample business plan for your perusal.

SUITE 07 BUSINESS PLAN

I. EXECUTIVE SUMMARY

Suite 07 intends to solicit and establish a revolving private investment fund of up to 200M DKK (Danish Kroner, approximately $31 million) that will enable it to expand its unique expertise and talent in the residential luxury real estate development market through a dynamic and innovative new business model. This model will create superior financial and personal benefits for both its clients and investors. These mutual benefits will be achieved through a comprehensive ...