Chapter 2
Understanding the Importance of a Business Plan
IN THIS CHAPTER
Drilling down on your business idea
Planning for the past, present, and future
Understanding the difference between strategy and tactics
Identifying your audience
Discovering the basics about potential investors
A famous shoe company once proclaimed, “Just do it!” That sounds like good advice, so why waste time overthinking about what it is you need to do to accomplish your objectives? Just start moving and git ’er done, right?
No. Not good advice. Definitely not. Why? We will be the first to admit that planning is not a predictive science; indeed, far from it. But when you really drill down, you begin to realize that the point of planning (business or otherwise) is not to predict the future. The point is to better inform yourself and your associates about your goals and the levers that you can pull to move up and impediments that can thwart achievement. That is, planning is about the willful pursuit of knowledge, ...
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