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Business Plans For Dummies, 3rd Edition
book

Business Plans For Dummies, 3rd Edition

by Paul Tiffany, Steven D. Peterson
March 2022
Beginner content levelBeginner
416 pages
11h 44m
English
For Dummies
Content preview from Business Plans For Dummies, 3rd Edition

Chapter 2

Understanding the Importance of a Business Plan

IN THIS CHAPTER

check Drilling down on your business idea

check Planning for the past, present, and future

check Understanding the difference between strategy and tactics

check Identifying your audience

check Discovering the basics about potential investors

A famous shoe company once proclaimed, “Just do it!” That sounds like good advice, so why waste time overthinking about what it is you need to do to accomplish your objectives? Just start moving and git ’er done, right?

No. Not good advice. Definitely not. Why? We will be the first to admit that planning is not a predictive science; indeed, far from it. But when you really drill down, you begin to realize that the point of planning (business or otherwise) is not to predict the future. The point is to better inform yourself and your associates about your goals and the levers that you can pull to move up and impediments that can thwart achievement. That is, planning is about the willful pursuit of knowledge, ...

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Publisher Resources

ISBN: 9781119866374Purchase Link