March 2022
Beginner
416 pages
11h 44m
English
Content preview from Business Plans For Dummies, 3rd Edition
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Chapter 7
Getting Up Close and Personal with Customers
IN THIS CHAPTER
Taking a wide-angle view of markets
Comparing good customers with bad customers
Investigating your competitors’ customers
Looking closely at customer behavior
Creating loyal customers
Getting to know the neighbors is a fine way to make for a happier home life. And for business? More than almost anything else, how well you know your customers ultimately determines how successful you are in your business plans.
But we’re the first to admit it: Not all neighbors can be ideal. In fact, some can be the proverbial ones from Hades. So how do you figure out what makes good or bad neighbors — or customers — tick? It can be downright frustrating. In your business plans, you may be tempted to throw up your hands and leave the entire mess to the so-called experts — marketing gurus, consultants, or perhaps astrologers. Don’t. This chapter shows you how to acquaint yourself with your customers so that you can offer them more ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.