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Business Plans For Dummies, 3rd Edition
book

Business Plans For Dummies, 3rd Edition

by Paul Tiffany, Steven D. Peterson
March 2022
Beginner content levelBeginner
416 pages
11h 44m
English
For Dummies
Content preview from Business Plans For Dummies, 3rd Edition

Chapter 7

Getting Up Close and Personal with Customers

IN THIS CHAPTER

check Taking a wide-angle view of markets

check Comparing good customers with bad customers

check Investigating your competitors’ customers

check Looking closely at customer behavior

check Creating loyal customers

Getting to know the neighbors is a fine way to make for a happier home life. And for business? More than almost anything else, how well you know your customers ultimately determines how successful you are in your business plans.

But we’re the first to admit it: Not all neighbors can be ideal. In fact, some can be the proverbial ones from Hades. So how do you figure out what makes good or bad neighbors — or customers — tick? It can be downright frustrating. In your business plans, you may be tempted to throw up your hands and leave the entire mess to the so-called experts — marketing gurus, consultants, or perhaps astrologers. Don’t. This chapter shows you how to acquaint yourself with your customers so that you can offer them more ...

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Publisher Resources

ISBN: 9781119866374Purchase Link