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Business Plans For Dummies, 3rd Edition
book

Business Plans For Dummies, 3rd Edition

by Paul Tiffany, Steven D. Peterson
March 2022
Beginner content levelBeginner
416 pages
11h 44m
English
For Dummies
Content preview from Business Plans For Dummies, 3rd Edition

Chapter 8

Covering Your Competition

IN THIS CHAPTER

check Seeing the value in competition

check Unveiling your real competitors

check Making use of strategic groups

check Keeping tabs on your competitors’ actions

check Predicting what your competitors are going to do next

check Putting together competitive data

Spending time with the competition isn’t anyone’s idea of fun. Who could possibly forget the Lindsay Lohan character having to deal with the “Plastics” in Mean Girls? Think they’re out to get you? You bet they are. But the more you know about the competition, the better off you are when it comes to figuring out their next move — and setting a strategy to stay one step ahead.

If you haven’t gotten around to thinking about the competition yet, you’re in bad company; many businesses fail to take this part of planning seriously. Typical excuses include the following:

  • We have no way of knowing who all our competitors ...
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Publisher Resources

ISBN: 9781119866374Purchase Link