March 2022
Beginner
416 pages
11h 44m
English
Content preview from Business Plans For Dummies, 3rd Edition
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Chapter 8
Covering Your Competition
IN THIS CHAPTER
Seeing the value in competition
Unveiling your real competitors
Making use of strategic groups
Keeping tabs on your competitors’ actions
Predicting what your competitors are going to do next
Putting together competitive data
Spending time with the competition isn’t anyone’s idea of fun. Who could possibly forget the Lindsay Lohan character having to deal with the “Plastics” in Mean Girls? Think they’re out to get you? You bet they are. But the more you know about the competition, the better off you are when it comes to figuring out their next move — and setting a strategy to stay one step ahead.
If you haven’t gotten around to thinking about the competition yet, you’re in bad company; many businesses fail to take this part of planning seriously. Typical excuses include the following:
- We have no way of knowing who all our competitors ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.