March 2022
Beginner
416 pages
11h 44m
English
Chapter 14
IN THIS CHAPTER
Exploring a low-cost leadership strategy
Applying differentiation strategies
Zeroing in on a focus strategy
Using strategy to establish your market position
Coming up with your own strategy
In this chapter, we help you formulate a strategy for your company that gives life to your basic mission and puts you on the road to goal achievement (see Chapter 4 to find out more about missions and goals). We introduce several basic kinds of strategy that different businesses can apply across many industries. These off-the-shelf strategies include efforts to
We also talk about several other general strategic alternatives and answer a variety of important planning-related questions, such as these: