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Business Plans that Work: A Guide for Small Business 2/E by Andrew Zacharakis

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2 BEFORE YOU START PLANNING, ASK THE RIGHT QUESTIONS

There are a number of activities that need work before you start planning. First, you do not want to expend lots of time on every idea that you might be considering. Your time will be best spent on the ideas that have the biggest potential and the greatest chance for success. This chapter presents you with the Quick Screen tool. This method can help you quickly evaluate several ideas and decide which one is the most attractive opportunity. Once you’ve identified that opportunity, the next step is to start detailing action items that you need to complete in preparation for the planning. We provide you with a business planning guide that will help you schedule the tasks at hand. The chapter concludes ...

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