Preface
We have worked with over a thousand students of entrepreneurship, invested in a score of companies, and created a dozen start-ups. We’ve worked in, consulted for, and advised businesses across several continents and innumerable industries. Our experiences have brought us a special appreciation of the value of business planning.
Some people will argue that writing a business plan is time consuming and obsolete the minute it emerges from the printer. They miss the point. The process of creating the plan is very important. The business plan isn’t just a tool to raise capital; it is a process that helps entrepreneurs gain deep knowledge about their ideas. The discipline that the planning process provides helps you assess the nature of the ...
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