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Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition by Jeffry Timmons, Stephen Spinelli, Andrew Zacharakis

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19In the age of fraud, as evidenced by Bernie Madoff, CountryWide Mortgage, etc., we can’t stress enough the need to act in an ethical manner. When talking to competitors, never misrepresent yourself as a customer. Many of your competitors started out as entrepreneurs as well, and they understand the difficulties you are facing, so often they will freely talk to you except in the most competitive, cutthroat industries.

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