March 2007
Intermediate to advanced
241 pages
8h 32m
English
book
Business Policy and Strategy, 7th Edition
by Chris Chatfield, Cheryl Van Deusen, Steven Williamson, Harold C. Babson
Overview
By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study.
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