Business Power: Creating New Wealth from IP Assets

Chapter 11. Accelerating Wealth Creation through IP Management in the Mid-Market Company

DR. MARK KARASEK

As more and more of corporate value is associated with intangibles like intellectual property and brands, managing the intellectual capital portfolio becomes a necessity, not an option.

Key Points to Look For

• IP must be fully integrated with business strategy to maximize shareholder return.

• Corporate structure for IP management will be driven by an IP committee and an intellectual capital team to complement senior management’s strategy, direction, and decision making.

• Managing IP today requires agility in strategy, teaming to exploit your technologies and IP assets in other industries, and spin-off ventures that can create new wealth in new ventures.

The Power of IP in the Emerging and Mid-Market Enterprise

Most mid-market companies learn about IP only when they receive a letter alleging infringement on some unknown party’s intellectual property (IP) or a competitor responds to one of their new product releases with a very similar feature and function to theirs. This is the classic wake-up call for the CEO and executive team to tell them that there are some things that may have been overlooked or underfunded as the company has been responding to market demands. The scramble to find out what just happened might lead to a giant step toward managing the most versatile asset of all, intellectual ...