Business Problem-Solving and Strategy

4Organizing SWOT

Keeping the Impact on Your Business in Mind

Once you have finished analyzing each element, it is time to organize them into SWOT. When summarizing, you must specifically think of how the results of each analysis could influence your business. Remember: analysis is a tool, not a goal.

In regards to opportunities and threats, consider the following:

• Room and potential for growth in sales
• Room for improvement in profit
• Possible risk of decreased sales
• Possible risk of decrease in profitability

In regards to strengths and weaknesses, consider the following:

• Are the strengths you have now enough to contribute to business growth?
• Can the strengths you have be applied to a new venture?
• Can the weaknesses you have now hinder your business growth in the future?
• Can the weaknesses you have now kill your business?

Summarize in a way that can provide direction to some extent. Let's take a look at the SWOT Analysis summary compiled by Kazumi.

Finally, let's go over things to keep in mind when analyzing the situation.

*SKU: Stock Keeping Unit. Unit used in inventory management.

Diagram 2-15 Matsui‐ya's SWOT Summary

First, try to stick with hypothetical thinking. Hypothetical ...